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Brand strategy for a wired world. The social media revolution is over. Now it's time for brands to move beyond simply being social and get back to the business of creating measurable brand equity online. Our Brand Passport™ and WebPOP™ processes give you more control over your brand globally to ensure that it remains relevant to your target, differentiating from your competitors and true to your offer. Our offices are in Malmö, Sweden and Boston. We also have 60 partner agencies around the world in an international advertising agency network called TAAN. Why are we telling you all this? Because our SEO guy promised us that you'd be interested. -
Why we quit our day jobs. Great brands are not born of creative ad campaigns alone. It starts way before that with creative brand strategy. The Duffy Agency was founded in 2001 by ad agency creatives who realized that making great ads for weak brands was like applying lipstick on a pig. Not much fun. Just as effective advertising needs be innovative, insightful and focused, these creatives believed that brand strategy should be held to the same standards. And that wasn't happening very often. So they left their ad agencies to create a new type of branding agency where the creative department is the entire company and brands can be seen in public without their makeup. -
Our founder The founder of The Duffy Agency and Duffy Consult, Sean Duffy is focused on helping CEOs understand the marketing implications of a web 2.0 world and put that knowledge to use in building their brands. He has 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen. See his LinkedIn profile. -
Our other founder Kevin Duffy and Sean sound so alike that you can't tell them apart on the phone (you've been warned). Kevin also believes that brands should be more transparent, relevant and engaging. Like Sean, Kevin began his career as an advertising copywriter. Preferring to stay state-side, Kevin works with Rich in our Boston office. See his LinkedIn profile. -
Managing Partner, Sweden. Born and raised in Texas, Grant worked in the US, England, Australia and Switzerland as a teacher before meeting his future wife and winding up in Sweden as a love refugee. He started with the agency in 2005 as production manager and has been working in account service and agency management ever since. In 2012 Grant was made a partner in the agency and promoted to managing partner. See his LinkedIn profile.
