| July 2012
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4 Tips for monitoring buzz across borders. Buzz monitoring, also called social media monitoring or social listening, has become a key tool for brand feedback. For domestic brands, buzz monitoring is a rigorous task to be sure. And for international brands, there are additional and unique challenges that need to be taken into account to ensure success.  Read more about monitoring buzz across borders. |
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How to explain branding to a six year old (or your boss). Companies who brand better earn better. It’s as simple as that. But the topic of branding turns a lot of business people off because too often it is treated by the “experts” like some sort of esoteric parlor game. Which is a shame because getting people in your company to understand and support your branding efforts is key to your success. Read more about how to explain branding. |
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When critics come calling Being active in online networking will eventually mean dealing with people who have a bone to pick with your brand. It may just be one or two isolated complaints, a full blown public revolt or anything in between. No brand is immune. But all brands are capable of preparing for it. Read more about preparing for customer criticism. |
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Is your brand living up to its potential? A new POV can activate more of your brand’s hidden potential. We combine investigation, strategy and marketing communication to build brands internationally. Contact Grant at The Duffy Agency to learn about: |
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 Prepare Your Brand for International Markets  Contact us. Learn more. |
 Optimize Your Online Presence Contact us. Learn more. |
 Adapt Your Campaign for Any Culture Contact us. Learn more. |
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Let's get social.
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